““handful” of their stories had traffic spikes, hired a whole team of people to try to duplicate the “success” of those stories by “cranking” out similar content. This was their only real strategy, and it was hardly just them. “When a one-off article performed well, we’d zero in on that conceit and write ten more articles on it,” one former staffer at Business Insider told Klein. “And despite that, nothing was hitting.” (Eventually Bustle dissolved its team.)”