“was to be able to make something for yourself that the rest of the world could enjoy if it wanted to, or ignore if it wanted to do that too. And — and this was the best part — it was free! It made the entire publishing world — a place that had been closed off and resolutely guarded by people who didn’t want to give an inch to anyone else for decades — open to whoever wanted to be a part. Was there a business plan? Of course there wasn’t a business plan. Who gave a shit about a business plan? You could write whatever you wanted. To have your mind go immediately to how you were going to monetize it was to despoil it. It was like discovering an entire”